K1X's basketball-inspired style evolved from the expertise acquired through the start-up of online specialist kickz.com (1993), and is the logical consequence for a company that has focused on basketball footwear and apparel for sixteen years. At K1X almost every position in the firm is filled by active or formerly active ballplayers, which makes the “for ballers by ballers“ outlook and attention to detail top priority.

An extra-wide product range, storied hoops tradition and distinct hip hop flavor, have built the brand into an on-court-off-court force. K1X’s European twist (based in Munich, Germany) adds the extra mustard. Today, K1X is available in over 40 countries around the globe - taking over the word, one court at a time.